President, James Frost

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James (Jim) Frost Frost is a marketing and business development specialist, with 35 years' experience in port marketing, container shipping, short sea shipping and the ferry industry. A self-employed consultant for the past 20 years, he has managed a container feeder / transhipment service operating between the traditional trading links of Halifax and Boston, and was also marketing manager for Marine Atlantic, a large crown corporation which operates ferry services in Atlantic Canada. Jim has a BA from McGill, an MA from Queen's and an MBA from Saint Mary's University. He has authored three books and many articles on the business and economic history of the Maritimes as well as several articles on short sea shipping and gateway development.


MariNova Consulting Ltd.


Port marketing strategies, feasibility analysis, container shipping, ferry industry, short sea shipping, multi-modal, inland terminals, “Gateway” studies and sustainable transportation


  • Market Study for Dry Bulk Handling Equipment, 2016
  • Halifax Urban Goods Movement Scoping Study, 2016
  • Dry Bulk Handling Terminal Feasibility Study, 2016
  • Short Sea Shipping and Extending the Seaway Season, 2015
  • Cape Breton Rail/Truck Study 2015
  • Cape Breton Economic Opportunities Study, 2015
  • Atlantic Gateway Economic Impact Study, 2015
  • Short Sea Shipping Feasibility Study, 2015
  • Feasibility and Constraints for Expanded Short Sea Shipping in Metro Vancouver, 2014
  • BC Mid-Coast Ferry Situation and Outlook, 2014
  • NB Transportation Assets Market Study, Phases I & II, 2013-2014
  • Reefer Import Supply Chain Study, 2014
  • Atlantic ITS Architecture and Strategy, 2013-2014
  • Implementation Plan for the Digby Industrial Commission, 2014
  • Potential for Value-added Packaging of Seafood in Halifax, 2014
  • Halifax Gateway Cold Chain Strategy, 2013
  • Port of Botwood Market Assessment, 2013
  • Transload and Distribution Service Providers, 2013
  • PEI Grain Shipping Study, 2013
  • Strait of Canso Superport Market Study, 2013
  • Situational Analysis of the Container Trucking Sector at the Port of Halifax, 2013
  • Canadian Coast Guard Base Market Study, 2013
  • Nova Scotia Marine Cluster, 2013
  • Baltic & Russia Market Study, 2013
  • Port of Shelburne Marketing Strategy, 2012
  • Summerside Business Development Plan, 2012
  • Atlantic Gateway Container Market, 2011
  • Atlantic Gateway Break Bulk Market Strategy, 2012
  • Offshore Supply Base Scoping Study, 2012
  • Short Sea Options Study, 2012
  • Port of Shelburne Market Assessment, 2012
  • Seaway and Great Lakes Shipping Fleet LNG Propulsion Feasibility, 2011
  • Halifax Transload Mapping Study, 2011
  • Logistics Assessment Model, 2010-11
  • Ontario Marine Transportation Study, 2008-09
  • Economic Value of Ocean Activities in Canada 2008-09
  • Wood Islands-Caribou Ferry Service Economic Impact, 2008
  • Port Performance Benchmarks and Indicators, 2008
  • CanAm Connections Study, 2008
  • Atlantic Gateway Distripark Study, 2008
Older projects available upon request

2005 - 2008
Executive Director (part-time)
Halifax Gateway Council


Led foundational work of the organization, liaison with members and stakeholders, project management, presentations


  • Halifax Air Cargo Study
  • Atlantic Region Liquor Boards Distribution Study
  • Cruise Home Port Strategy
  • Container Transload Sector Strategy
  • Halifax Gateway Strategic Plan
  • Halifax Gateway Economic Impact

Manager, Business Development,
Marine Atlantic Consultants


Business development, administrative and project support, brokerage activity


  • ‘John Hamilton Gray’ charter to Croisiéres Carleton Les Iles Inc., Carleton, Quebec
  • $2.8m ‘Atlantic Freighter’ charter to Pandoro Line, U.K.
  • Port of La Union, El Salvador Privatization Study (CIDA)

Marketing Manager,
Co-ordinator Marketing Programs,
Marine Atlantic Inc.


Market research, commercial traffic and motorcoach sales programs, pricing


  • Conceived, developed and successfully introduced ‘Cruising Labrador’ marine ecotourism product
  • Negotiated contracts resulting in 19% increase in commercial traffic on Saint John – Digby ferry service
  • Managed $1m advertising program
  • Inaugurated Motorcoach and Commercial Vehicle Sales Programs
  • Conducted various capacity utilization studies and break-even analyses

Secunda Marine Services Ltd.


Conducted a marketing and feasibility study of container feeder services operating between Halifax-Boston, Halifax-St. John's, and Halifax-Montreal

Vice President,
UM Holdings Ltd.


Responsible for marketing, operations and administration of a coastal shipping service operating Halifax-Boston

Director of Marketing,

Halifax-Dartmouth Port Development Commission


Strategic marketing, market studies, cost analysis, industry liaison, advertising. Position involved extensive travel in Canada, US, Europe and Far East


  • Halifax-Boston coastal container service
  • Port of Halifax 'Emerging Giant' advertising campaign
  • Shipper sales program in Ontario, Quebec and Maritimes
  • Offshore Supply Base site and market analysis
  • Development of marketing strategy, 1980-87


  • Saint Mary's University, M.B.A., (thesis: "The Development of a Gateway Hub at the Port of Halifax")

  • Queen's University, M.A. (Business History), (thesis, "Principles of Interest: The Bank of Nova Scotia and the Industrialization of the Maritimes, 1880-1910")

  • McGill University, B.A. (Honours History)

  • SSHRC Project Adjudication Committee, 2016
  • Canadian Transportation Research Forum, VP Meetings, 2012-13
  • Halifax Partnership, member, 1996-present
  • Halifax Gateway Council, Executive Director (part-time), 2005-2008
  • Halifax Chamber of Commerce, Transportation Committee, 1980-2005
  • Saint Mary's University, part-time Canadian History lecturer, 2003-2006



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