James (Jim) Frost Frost is a marketing and business development specialist, with 35 years' experience in port marketing, container shipping, short sea shipping and the ferry industry. A self-employed consultant for the past 20 years, he has managed a container feeder / transhipment service operating between the traditional trading links of Halifax and Boston, and was also marketing manager for Marine Atlantic, a large crown corporation which operates ferry services in Atlantic Canada. Jim has a BA from McGill, an MA from Queen's and an MBA from Saint Mary's University. He has authored three books and many articles on the business and economic history of the Maritimes as well as several articles on short sea shipping and gateway development. EXPERIENCE 1995-present President, MariNova Consulting Ltd. Expertise Port marketing strategies, feasibility analysis, container shipping, ferry industry, short sea shipping, multi-modal, inland terminals, “Gateway” studies and sustainable transportation Projects Market Study for Dry Bulk Handling Equipment, 2016 Halifax Urban Goods Movement Scoping Study, 2016 Dry Bulk Handling Terminal Feasibility Study, 2016 Short Sea Shipping and Extending the Seaway Season, 2015 Cape Breton Rail/Truck Study 2015 Cape Breton Economic Opportunities Study, 2015 Atlantic Gateway Economic Impact Study, 2015 Short Sea Shipping Feasibility Study, 2015 Feasibility and Constraints for Expanded Short Sea Shipping in Metro Vancouver, 2014 BC Mid-Coast Ferry Situation and Outlook, 2014 NB Transportation Assets Market Study, Phases I & II, 2013-2014 Reefer Import Supply Chain Study, 2014 Atlantic ITS Architecture and Strategy, 2013-2014 Implementation Plan for the Digby Industrial Commission, 2014 Potential for Value-added Packaging of Seafood in Halifax, 2014 Halifax Gateway Cold Chain Strategy, 2013 Port of Botwood Market Assessment, 2013 Transload and Distribution Service Providers, 2013 PEI Grain Shipping Study, 2013 Strait of Canso Superport Market Study, 2013 Situational Analysis of the Container Trucking Sector at the Port of Halifax, 2013 Canadian Coast Guard Base Market Study, 2013 Nova Scotia Marine Cluster, 2013 Baltic & Russia Market Study, 2013 Port of Shelburne Marketing Strategy, 2012 Summerside Business Development Plan, 2012 Atlantic Gateway Container Market, 2011 Atlantic Gateway Break Bulk Market Strategy, 2012 Offshore Supply Base Scoping Study, 2012 Short Sea Options Study, 2012 Port of Shelburne Market Assessment, 2012 Seaway and Great Lakes Shipping Fleet LNG Propulsion Feasibility, 2011 Halifax Transload Mapping Study, 2011 Logistics Assessment Model, 2010-11 Ontario Marine Transportation Study, 2008-09 Economic Value of Ocean Activities in Canada 2008-09 Wood Islands-Caribou Ferry Service Economic Impact, 2008 Port Performance Benchmarks and Indicators, 2008 CanAm Connections Study, 2008 Atlantic Gateway Distripark Study, 2008 Older projects available upon request 2005 - 2008 Executive Director (part-time) Halifax Gateway Council Duties Led foundational work of the organization, liaison with members and stakeholders, project management, presentations Projects Halifax Air Cargo Study Atlantic Region Liquor Boards Distribution Study Cruise Home Port Strategy Container Transload Sector Strategy Halifax Gateway Strategic Plan Halifax Gateway Economic Impact 1994-1995 Manager, Business Development, Marine Atlantic Consultants Duties Business development, administrative and project support, brokerage activity Projects ‘John Hamilton Gray’ charter to Croisiéres Carleton Les Iles Inc., Carleton, Quebec $2.8m ‘Atlantic Freighter’ charter to Pandoro Line, U.K. Port of La Union, El Salvador Privatization Study (CIDA) 1989-1993 Marketing Manager, 1989-1993 Co-ordinator Marketing Programs, 1989 Marine Atlantic Inc. Duties Market research, commercial traffic and motorcoach sales programs, pricing Projects Conceived, developed and successfully introduced ‘Cruising Labrador’ marine ecotourism product Negotiated contracts resulting in 19% increase in commercial traffic on Saint John – Digby ferry service Managed $1m advertising program Inaugurated Motorcoach and Commercial Vehicle Sales Programs Conducted various capacity utilization studies and break-even analyses 1989 Consultant Secunda Marine Services Ltd. Duties Conducted a marketing and feasibility study of container feeder services operating between Halifax-Boston, Halifax-St. John's, and Halifax-Montreal 1987-1988 Vice President, UM Holdings Ltd. Duties Responsible for marketing, operations and administration of a coastal shipping service operating Halifax-Boston 1983-87 Director of Marketing, Halifax-Dartmouth Port Development Commission Duties Strategic marketing, market studies, cost analysis, industry liaison, advertising. Position involved extensive travel in Canada, US, Europe and Far East Projects Halifax-Boston coastal container service Port of Halifax 'Emerging Giant' advertising campaign Shipper sales program in Ontario, Quebec and Maritimes Offshore Supply Base site and market analysis Development of marketing strategy, 1980-87 EDUCATION Saint Mary's University, M.B.A., (thesis: "The Development of a Gateway Hub at the Port of Halifax") Queen's University, M.A. (Business History), (thesis, "Principles of Interest: The Bank of Nova Scotia and the Industrialization of the Maritimes, 1880-1910") McGill University, B.A. (Honours History) MEMBERSHIPS & COMMUNITY SSHRC Project Adjudication Committee, 2016 Canadian Transportation Research Forum, VP Meetings, 2012-13 Halifax Partnership, member, 1996-present Halifax Gateway Council, Executive Director (part-time), 2005-2008 Halifax Chamber of Commerce, Transportation Committee, 1980-2005 Saint Mary's University, part-time Canadian History lecturer, 2003-2006 Top^
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