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James (Jim) Frost Frost is a marketing and business development specialist, with 35 years' experience in port marketing, container shipping, short sea shipping and the ferry industry. A self-employed consultant for the past 20 years, he has managed a container feeder / transhipment service operating between the traditional trading links of Halifax and Boston, and was also marketing manager for Marine Atlantic, a large crown corporation which operates ferry services in Atlantic Canada. Jim has a BA from McGill, an MA from Queen's and an MBA from Saint Mary's University. He has authored three books and many articles on the business and economic history of the Maritimes as well as several articles on short sea shipping and gateway development.
EXPERIENCE
1995-present
President,
MariNova Consulting Ltd.
Expertise
Port marketing strategies, feasibility analysis, container shipping, ferry industry, short sea shipping, multi-modal, inland terminals, “Gateway” studies and sustainable transportation
Projects
- Market Study for Dry Bulk Handling Equipment, 2016
- Halifax Urban Goods Movement Scoping Study, 2016
- Dry Bulk Handling Terminal Feasibility Study, 2016
- Short Sea Shipping and Extending the Seaway Season, 2015
- Cape Breton Rail/Truck Study 2015
- Cape Breton Economic Opportunities Study, 2015
- Atlantic Gateway Economic Impact Study, 2015
- Short Sea Shipping Feasibility Study, 2015
- Feasibility and Constraints for Expanded Short Sea Shipping in Metro Vancouver, 2014
- BC Mid-Coast Ferry Situation and Outlook, 2014
- NB Transportation Assets Market Study, Phases I & II, 2013-2014
- Reefer Import Supply Chain Study, 2014
- Atlantic ITS Architecture and Strategy, 2013-2014
- Implementation Plan for the Digby Industrial Commission, 2014
- Potential for Value-added Packaging of Seafood in Halifax, 2014
- Halifax Gateway Cold Chain Strategy, 2013
- Port of Botwood Market Assessment, 2013
- Transload and Distribution Service Providers, 2013
- PEI Grain Shipping Study, 2013
- Strait of Canso Superport Market Study, 2013
- Situational Analysis of the Container Trucking Sector at the Port of Halifax, 2013
- Canadian Coast Guard Base Market Study, 2013
- Nova Scotia Marine Cluster, 2013
- Baltic & Russia Market Study, 2013
- Port of Shelburne Marketing Strategy, 2012
- Summerside Business Development Plan, 2012
- Atlantic Gateway Container Market, 2011
- Atlantic Gateway Break Bulk Market Strategy, 2012
- Offshore Supply Base Scoping Study, 2012
- Short Sea Options Study, 2012
- Port of Shelburne Market Assessment, 2012
- Seaway and Great Lakes Shipping Fleet LNG Propulsion Feasibility, 2011
- Halifax Transload Mapping Study, 2011
- Logistics Assessment Model, 2010-11
- Ontario Marine Transportation Study, 2008-09
- Economic Value of Ocean Activities in Canada 2008-09
- Wood Islands-Caribou Ferry Service Economic Impact, 2008
- Port Performance Benchmarks and Indicators, 2008
- CanAm Connections Study, 2008
- Atlantic Gateway Distripark Study, 2008
Older projects available upon request
2005 - 2008
Executive Director (part-time)
Halifax Gateway Council
Duties
Led foundational work of the organization, liaison with members and stakeholders, project management, presentations
Projects
- Halifax Air Cargo Study
- Atlantic Region Liquor Boards Distribution Study
- Cruise Home Port Strategy
- Container Transload Sector Strategy
- Halifax Gateway Strategic Plan
- Halifax Gateway Economic Impact
1994-1995
Manager, Business Development,
Marine Atlantic Consultants
Duties
Business development, administrative and project support, brokerage activity
Projects
- ‘John Hamilton Gray’ charter to Croisiéres Carleton Les Iles Inc., Carleton, Quebec
- $2.8m ‘Atlantic Freighter’ charter to Pandoro Line, U.K.
- Port of La Union, El Salvador Privatization Study (CIDA)
1989-1993
Marketing Manager, 1989-1993
Co-ordinator Marketing Programs, 1989
Marine Atlantic Inc.
Duties
Market research, commercial traffic and motorcoach sales programs, pricing
Projects
- Conceived, developed and successfully introduced ‘Cruising Labrador’ marine ecotourism product
- Negotiated contracts resulting in 19% increase in commercial traffic on Saint John – Digby ferry service
- Managed $1m advertising program
- Inaugurated Motorcoach and Commercial Vehicle Sales Programs
- Conducted various capacity utilization studies and break-even analyses
1989 Consultant
Secunda Marine Services Ltd.
Duties
Conducted a marketing and feasibility study of container feeder services operating between Halifax-Boston, Halifax-St. John's, and Halifax-Montreal
1987-1988
Vice President,
UM Holdings Ltd.
Duties
Responsible for marketing, operations and administration of a coastal shipping service operating Halifax-Boston
1983-87
Director of Marketing,
Halifax-Dartmouth
Port Development Commission
Duties
Strategic marketing, market studies, cost analysis, industry liaison, advertising. Position involved extensive travel in Canada, US, Europe and Far East
Projects
- Halifax-Boston coastal container service
- Port of Halifax 'Emerging Giant' advertising campaign
- Shipper sales program in Ontario, Quebec and Maritimes
- Offshore Supply Base site and market analysis
- Development of marketing strategy, 1980-87
EDUCATION
Saint Mary's University, M.B.A., (thesis: "The Development of a Gateway Hub at the Port of Halifax")
Queen's University, M.A. (Business History), (thesis, "Principles of
Interest: The Bank of Nova Scotia and the Industrialization of the
Maritimes, 1880-1910")
McGill University, B.A. (Honours History)
MEMBERSHIPS & COMMUNITY
- SSHRC Project Adjudication Committee, 2016
- Canadian Transportation Research Forum, VP Meetings, 2012-13
- Halifax Partnership, member, 1996-present
- Halifax Gateway Council, Executive Director (part-time), 2005-2008
- Halifax Chamber of Commerce, Transportation Committee, 1980-2005
- Saint Mary's University, part-time Canadian History lecturer, 2003-2006
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